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E-commerce Product Photography Guide 2026

2026-03-16 · pic0.ai Team

First impressions sell products online. Here's how to make your product photos convert.

The Setup

You need: natural light (window), white posterboard backdrop, phone/camera on tripod, and our background remover for clean white backgrounds.

Camera Settings

iPhone: Portrait mode OFF (you want everything in focus). Tap to focus on product. HDR on. 1x zoom only — never digital zoom.

Lighting

Place product 45° from window. Use white paper as a bounce reflector on the opposite side. Overcast days = perfect diffused light. Avoid direct sunlight (harsh shadows).

Post-Processing

1. Remove background for marketplace listings. 2. Upscale if resolution is too low. 3. Resize to platform requirements. Amazon: 1000x1000px minimum. Etsy: 2000x2000px recommended.

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